While working at Intouch Insight as a product designer, I also have the pleasure to help create marketing material for both print and web. It’s especially interesting because I can help tie in our common look and feel across all mediums.
The majority of what I have done has come in the format of web-based ads. We often run or participate in webinars and other online forums to promote our products and services. We had a company commission a video that outlines our company, and I was able to take some of the images from that video, modify them, and use them for our ads.
Here are some examples:
- Emlpoyer: Intouch Insight
- Services: Print and web advertising
- Year: 2018-2020
- Software: Illustrator, Photoshop and Sketch
- Role: Designer
I was also able to make a new banner for our newsletters and outbound communications. This incorporated all of our product colours and brought back some of the geometric shapes used in our web-based ads. We wanted something simple, fun, and eye-catching.
Another task was to come up with a tradeshow booth design. We wanted to use some of the illustrated people that people were becoming familiar with. We also wanted it to be attention-grabbing and colourful with few words. We wanted to draw clients in with our vibrancy.
I wasn’t part of many of our social media marketing activities, but one that I was able to be a part of was rather fun to make. A little bit of humour and imagery made for a great little post.